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10 Critical SEO Mistakes to Avoid
Launching an SEO (Search Engine Optimization) campaign is not that hard a task these days, but avoiding the common mistakes and misconceptions involved in the process of developing a campaign is a...
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The 17 Rules of Social Media Optimization
Image courtesy of theconversationprism.com By definition, Social Media Optimization (SMO) is the process of optimizing social media marketing activities in order to attract traffic to a specific web...
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Online VS Offline Advertising
According to Majestic Research, the average fee for an online marketer is 54¢ per click on Google Ads, as opposed to $1000 per column inch on the New York Times magazine, as stated in their rate card....
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Flash Sites SEO
In the last couple of years, small to medium local and regional businesses have increasingly opted for a Flash corporate site as it offers numerous communicational benefits such as high interactivity,...
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Keeping Up With the Times
It is no big surprise that the internet is now the fastest growing media for advertising. Everyone saw this coming. On the other hand, traditional media such as TV, radio and print, are seeing a...
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Can Social Media Affect Your SEO Ranking?
Despite the fact that search engines such as Google, Bing and Yahoo! don’t consider social media signals as a direct factor for website rankings, experience proves that social media is a powerful tool...
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De Beyrouth, Eastline Digital au service du marché francophone du marketing...
Basée à Beyrouth depuis 2006, Eastline Digital est la première agence indépendante fondée au Liban dédiée au marketing digital, et une des pionnières dans les régions du Moyen-Orient et de l’Afrique du...
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Un ménage à trois qui porte ses fruits
On est bien d’accord que le ménage à trois (ou plus) suscite généralement interrogations et indignations, du moins au Liban. Néanmoins, au sein de ce débat sans fin, il existe des dynamiques ‘poly’ qui...
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